The story of how I built this brand started as a hobby, with no intention of turning it into a business. I had been having fun for years, creating unique shoes for myself, somewhat as fuel for my artistic side. My previous career consisted of 20+ years in corporate leadership positions, mainly in software sales. I always had an itch though, and yearned to break free and do something more rewarding for my soul.
I come from a long line of artists, and grew up learning to sketch, draw, and design from my late father Don Riddick, and grandfather George P. Riddick, Jr. So how in the world did I get into doing footwear full time? Well, as more and more people started showing interest in purchasing my shoe designs, I felt as though I may be onto something special. In 2021, I took a leap of faith and launched Riddick.
We decided to build the foundation of the brand based on giving back, rather than waiting on high hopes of future abundance. We donate a high percentage of our profits of every shoe sold to various charities and causes that support humanity. The quality of our shoes is also second to none, as they are hand-made by generationally skilled artisans in our lab in central Italy, utilizing the finest materials. You'll find our aesthetic to be uniquely clean and edgy... rugged, yet refined.
When you buy from Riddick Shoes, you not only get a stylish and comfortable product, but we give you the opportunity to give back and make a positive difference in the world. Thanks for being a part of this exciting and rewarding journey.
THE BRAND MISSION
Our mission is to create extraordinary Italian footwear that embodies the perfect blend of style, craftsmanship, and philanthropy. What started as a serendipitous journey for Haden Riddick, driven by a passion for fashion and a desire to keep pace with his fashionable wife, has transformed into a purpose-driven Italian shoe company that aims to make a positive impact on the world.
We are dedicated to designing and producing cool, innovative shoes that not only elevate personal style but also contribute to the betterment of the human race. Inspired by the accidental success of Haden's shoe designs, which garnered attention and admiration from others, we are committed to offering unique and fashionable footwear that captures the essence of individuality.
Central to our brand ethos is the belief that success should be shared. For every pair of Riddick Shoes sold, we pledge to donate a portion of the proceeds to charitable organizations focused on promoting the well-being and advancement of humanity. By partnering with these organizations, we aim to contribute to meaningful causes, support communities, and create positive change in the world.
In addition to our philanthropic endeavors, we pride ourselves on the exceptional quality and craftsmanship of our footwear. Each pair of Riddick Shoes is meticulously crafted in Italy, where our skilled artisans bring our designs to life using traditional techniques passed down through generations. We source premium materials, prioritize attention to detail, and strive for perfection in every aspect of our manufacturing process to ensure that our customers receive footwear of the highest standard.
As a cool Italian shoe brand, we continuously push boundaries and challenge the status quo of luxury footwear. Our designs are characterized by a fusion of Italian elegance, contemporary aesthetics, and a touch of artistic experimentation. By embracing innovation and embracing individual expression, we aim to inspire our customers to step confidently into their unique identities.
We are proud to compete with top luxury footwear brands by offering a distinctive value proposition that combines style, quality, and social responsibility. Our commitment to philanthropy sets us apart, as we empower our customers to contribute to important causes simply by indulging in their love for fashionable shoes.
At Riddick, we believe that fashion can be a catalyst for positive change. We are driven by Haden's passion, enthusiasm, and genuine joy in bringing his shoe designs to life. We invite our customers to join us on this exhilarating journey as we create a legacy of style, craftsmanship, and philanthropy that makes a tangible difference in the lives of others.
Together, let's take stylish strides towards a better world.